Boutique Marijuana

California-based marijuana dispensary Mids, founded by an ex–pro BMX rider. The founder’s background in extreme sports shapes the company’s energy, authenticity, and fearless approach, values that translate directly into the visual language. The community-driven culture around BMX and riding also informed the tone of the brand: bold, confident, and unapologetically real, reflecting a commitment to offering quality cannabis without pretension.

The logotype draws inspiration from classic graffiti hand styles found across California, paying homage to street art culture while refining it into something contemporary and polished. The result is a brand that balances authenticity with sophistication, bridging underground roots with a sleek, elevated look that stands out in the competitive dispensary market.