Hi, I’m Jack.
Independent brand designer.
Slightly obsessed with typography.
I'm the designer behind JackType, an independent brand identity and lettering practice with over 11 years of experience creating distinctive design for businesses big and small.
I work with ambitious founders, independent businesses and creative agencies to create brand identities, custom lettering and wordmarks that feel considered, characterful and unmistakably their own.
Whether it's building a brand from the ground up, giving an established business a fresh direction or crafting a one-of-a-kind wordmark, I believe the best design comes from a good idea, a clear purpose and a healthy obsession with the details.
What do I bring
to the table?
Brand thinking
Every good identity starts with understanding the business, its audience and what makes it different.
Typographic craft
Custom lettering and carefully considered typography give brands a distinctive voice of their own.
The bigger picture
I create cohesive visual identities designed to work across packaging, products, print and digital.
A personal approach
No account managers or unnecessary layers. You'll work directly with me from first ideas to final files.
Who can I help?
New brands
For founders ready to launch with an identity that feels confident, considered and full of character.
Growing businesses
For established brands ready to evolve, reposition or take things in a new direction.
Creative agencies
For studios looking for specialist custom lettering, wordmarks and typographic design.
Product & lifestyle brands
For businesses bringing ideas to life across packaging, products, clothing and everyday experiences.
Good ideas deserve great design
Whether you're building something new, giving your brand a fresh direction or looking for specialist lettering, I'd love to hear about it.
