The right identity makes
all the difference.
From complete brand identities to bespoke lettering and wordmarks,
I create distinctive design that gives brands character and helps them stand apart.
My Services
Brand Identity Design
Distinctive, considered identities for businesses launching, growing or ready for a change. From the initial creative direction to a cohesive visual system that works across packaging, products and digital applications.
Projects typically start at £3,000
Projects can include:
Creative direction, logo systems, typography, colour palettes, brand guidelines and applications across packaging, products and digital.
Custom Lettering & Wordmarks
Bespoke lettering and custom typography for brands, creative agencies and design studios. From expressive scripts to distinctive wordmarks, each commission is tailored to the brief.
Quoted individually based on scope and usage.
Including but not limited to:
Bespoke Logotypes, Expressive lettering, Custom letterforms and campaign typography.
Branding
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Custom Lettering
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Logos
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Packaging
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Visual Identity
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Tone of Voice
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Branding ✳︎ Custom Lettering ✳︎ Logos ✳︎ Packaging ✳︎ Visual Identity ✳︎ Tone of Voice ✳︎
Problems I’m used to solving
"We're launching something new and need to get it right."
"We've outgrown our branding."
"We want to look more established without losing our personality."
"Our business looks different everywhere."
"Our products are great, but our packaging doesn't reflect that."
If any of that sounds familiar, you're in the right place…
Where are you in your brand journey?
Starting something new?
Building a business from the ground up? Let's create a brand identity that gives you the confidence to launch.
Ready for what’s next?
Outgrown your current branding? Let's create an identity that reflects where your business is heading.
How a typical brand identity project works
01. Discover
This is where it all begins. We strip everything and get to the root of who you are, what you stand for, who you serve, and where you're going.
We don't guess here, we investigate.
My process can vary from project to project, depending on the needs of the client. But we’ll always use these 6 milestones to guide the way.
02. Direct
Now we start shaping the soul of your brand.
This is where clarity becomes strategy, and strategy becomes vision. We define what sets you apart and where you sit in the market.
03. Create
This is where things get fun, gritty, and hands-on.
I attack the brief with bold ideas, strategic design thinking, and creative problem-solving. This is where the brand begins to take shape.
04. Refine
We review, tweak, and refine the chosen direction. Feedback gets folded back into the work. Nothing goes out half-baked.
I’ll sharpen every detail until it’s ready to roll out.
05. Equip
You’re armed and ready.
I’ll package your new brand into a full suite of usable files, assets, and tools, so you can go out into the world and actually use what we’ve built.
What do you get out of it?
Clarity & Confidence:
Understanding who you are and knowing your brand looks, feels, and sounds like you.
Consistency:
Across every touchpoint: socials, site, merch, packaging, whatever.
Creative control:
You’ll have the tools, files, and systems to move with confidence.
A magnet, not a megaphone:
Customers come to you, not the other way around.
Future firepower:
Branding built to scale as you grow
Who the hell am I?
I’ve been designing brands for over 11 years, and while I love the whole process, it’s usually the logo bit that gets me most excited. Especially when there are letters involved. Wordmarks, custom type, lettering…Basically, if there’s an excuse to obsess over the shape of an ‘R’ for far too long, I’m happy.
JackType is my small independent studio where I work with businesses to create brands that feel like them. Sometimes that means starting from scratch, sometimes it’s giving an existing brand a much-needed rethink, and sometimes it’s simply making a really good logo.
I like good ideas, nice type and design that earns its place. Nothing for the sake of it, nothing unnecessarily complicated. Just thoughtful work that looks the part and gives people something to remember.
Have a project in mind?
Whether you're building a new brand, taking your business in a new direction, or need specialist lettering for an existing project, I'd love to hear about it.
For businesses & founders
Launching a new business or refreshing your existing brand? Let's build an identity with character.
For agencies & studios
Need custom lettering, a distinctive logotype or specialist type expertise?