Brand identity design for new businesses.
Starting something new? Let's make it look the part.
You've got the idea, the ambition and a business you're ready to bring into the world. Now you need a brand identity that gives it the right introduction.
I work with founders and independent businesses to create distinctive visual identities built around what makes them different. From custom logos and typography to colour, creative direction and real-world applications, every element is designed to work together.
The result? A brand that feels like you, connects with the right people and gives you the confidence to launch.
More than just a logo.
A logo is important, but it's only one part of how people experience your brand.
A complete brand identity brings together the visual elements that make your business recognisable and consistent, whether someone's discovering you on Instagram, picking up your packaging or visiting your website.
Depending on your project, that might include:
A distinctive logo and supporting variations
A considered colour palette and typography
Custom lettering or a bespoke wordmark
Supporting graphics and visual elements
Brand guidelines to keep everything consistent
Design applications for packaging, products, print or digital
Everything is shaped around your business, rather than squeezed into a one-size-fits-all package.
Built around your business. Not a passing trend.
The best branding starts with understanding what makes a business worth noticing.
Before getting into the design, I'll take time to learn about your idea, your audience and where you want the brand to go. From there, we'll develop a visual direction that feels appropriate, distinctive and full of character.
Sometimes that means expressive typography and bold colour. Sometimes it calls for something more restrained.
The goal is always the same: an identity that looks great, feels right and works wherever your business takes it.
From first idea to first impression.
Whether you're launching a coffee brand, clothing label, food business, fitness venture or something completely different, I'll help you build a visual identity that feels ready for the real world.
You'll work directly with me throughout the project, from our first conversation to the final design files.
No unnecessary layers. Just a collaborative process and a shared ambition to create something worth remembering.
Ready to bring your brand to life?
Complete brand identity projects typically start from £3,000, with each proposal tailored to the scope of the work.
If you're preparing to launch and want to get your branding right from the beginning, I'd love to hear what you're building.