Close-up of the word 'Bakery' written in black cursive script on a pink background.

Brookies was imagined as the kind of bakery people go out of their way for.

Packaging label for Broxie's Cookies with a pink and brown color scheme, featuring a scalloped cream border and a pink and brown striped background.

The sort of place where oversized cookies sit behind the counter, fresh batches come out throughout the day and signature pink boxes become part of the experience. The identity was created to capture that feeling of anticipation, turning a simple sweet treat into a brand that feels indulgent, memorable and impossible to walk past.

Brown bakery boxes with pink labels reading 'Brookies Cookies' and 'Baked Fresh Daily' on pink tiled wall shelves.

Rich chocolate tones, playful pinks and vintage-inspired stripes create a world that feels both premium, nostalgic and unapologetically fun. The flowing script wordmark brings warmth and personality, while the supporting typography makes everything feel hand-made. The result feels distinctive enough to stop shoppers in their tracks, yet familiar enough to feel like an instant favourite.

Colorful illustrated chart depicting different flavors for ice cream or dessert, labeled from left to right: dough, cocoa, raspberry, pistachio, caramel, dark chocolate, with each flavor represented by a scalloped circle against a dark background.
The image features a screen with text that reads 'Design by Rulo 2016'. The text is created with a pink dotted outline connected by lines, resembling a digital circuit or network, on a dark background.
A chocolate chip cookie partially inside a pink and white striped bakery paper bag on a pink background, with cookie crumbs scattered around.

Every element of the brand was designed as part of a flexible system that could grow naturally across multiple touchpoints. From takeaway bags to gift boxes, coffee cups and retail-ready products, the identity remains consistent while allowing individual collections and seasonal moments to shine. Playful graphics, repeat patterns and colour variations give the brand depth without overwhelming the core identity.

A three-tiered bakery gift box decorated with colorful striped patterns, tied with a dark brown ribbon, set against a pink background.
A person in a white sweater holding four coffee cups with pink and brown branding labeled 'Brookie Cookies'.
Numerical data points plotted with pink markers and lines on a dark background, forming a complex pattern.
Pink and brown striped apron with the text "Brookies Cookies" on the front, hanging on a hanger on a pink wall. A matching striped oven mitt is hanging beside it.

Packaging became the centrepiece of the brand. Inspired by traditional confectionery boxes, the striped designs turn gift-boxes into a special experience.

Whether stacked on shelves, carried through the high street or displayed behind the counter, the range is designed to feel bold, premium and instantly recognisable.

The result is a visual identity that celebrates everyday indulgence while giving Brookies the confidence to live comfortably both in its own bakery and on retail shelves.